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Exotic Visions in Marketing Theory and Practice

af Alf H. Walle
Exotic Visions in Marketing Theory and Practice af Alf H. Walle
Bag om Exotic Visions in Marketing Theory and Practice

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567203943
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 30. december 2001
  • Størrelse:
  • 235x156x25 mm.
  • Vægt:
  • 607 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

Bag om Alf H. Walle

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Beskrivelse af Exotic Visions in Marketing Theory and Practice

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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