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Father of Spin

- Edward L.Bernays and the Birth of Public Relations

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Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805067897
  • Indbinding:
  • Paperback
  • Sideantal:
  • 304
  • Udgivet:
  • 1. september 2002
  • Størrelse:
  • 142x216x21 mm.
  • Vægt:
  • 366 g.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

Beskrivelse af Father of Spin

Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

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