Fodor's Essential Hawaii

COMPETITIVE ADVANTAGE:

Highly-rated/top-result for Hawaii travel guides on Amazon.
TOURISM TRENDS:

The ongoing COVID-19 pandemic has caused a steep drop-off in tourism to many destinations, but domestic travel is quickly returning to normal levels. The number of Americans traveling is expected to increase further throughout 2022 and into 2023.
Prior to the pandemic, Hawaii was seeing record-level visitor numbers in 2019 through February 2020 and early tourism numbers for 2022 see the state starting to quickly gain back these numbers. The average daily census was 211,147 visitors in February 2022, compared to 90,776 visitors (+132.6%) in February 2021, 248,097 visitors (-14.9%) in February 2020, and 246,741 visitors (-14.4%) in February 2019.

Source: https://www.hawaiitourismauthority.org/media/9123/february-2022-visitor-statistic-press-release.pdf
FULLY REDESIGNED!
New front cover has eye-catching full-bleed images with key selling points on the front
New back cover is fully-redesigned
“Best of” Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
Other useful features including Great Itineraries, Calendar of Events, Hawaiian Plants 101, and more
“Travel Smart” (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational
CURATED AND RELEVANT:
Focused coverage on only the best places so travelers can make the most out of their limited time.
Carefully vetted recommendations for all types of establishments and price points.
CONCISE:
Shortened reviews presented with brevity and focus.
Please see additional key selling points in the book main description