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Bøger af Avi Santo

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  • af Avi Santo
    1.467,95 kr.

    This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

  • - The Lone Ranger and Transmedia Brand Licensing
    af Avi Santo
    253,95 kr.

    Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

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