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Selling the Silver Bullet

- The Lone Ranger and Transmedia Brand Licensing

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Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780292772540
  • Indbinding:
  • Paperback
  • Sideantal:
  • 331
  • Udgivet:
  • 15. april 2015
  • Størrelse:
  • 152x229x20 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Selling the Silver Bullet

Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

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