Udvidet returret til d. 31. januar 2025

Bøger af E. Valdani

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  • af E. Valdani
    565,95 kr.

    This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

  • - Managing the Present, Imagining the Future
    af Enrico Valdani & Alessandro Arbore
    1.462,95 kr.

    This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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