Udvidet returret til d. 31. januar 2025

Competitive Strategies

- Managing the Present, Imagining the Future

Bag om Competitive Strategies

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230301641
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 30. november 2012
  • Størrelse:
  • 140x222x20 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Competitive Strategies

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Brugerbedømmelser af Competitive Strategies



Find lignende bøger
Bogen Competitive Strategies findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.