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Competitive Strategies

- Managing the Present, Imagining the Future

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230301641
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 30. november 2012
  • Størrelse:
  • 140x222x20 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Competitive Strategies

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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