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Bøger af Gordon R. Foxall

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  • af Gordon R. Foxall
    1.587,95 kr.

  • - Responding to the Imperatives of Consumer-orientation
    af Gordon R. Foxall
    1.597,95 kr.

    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

  • af Gordon R. Foxall
    757,95 - 2.569,95 kr.

  • - From Behavior to Action, from Action to Agency
    af Gordon R. Foxall
    572,95 - 944,95 kr.

    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.

  • - A Practical Guide
    af Gordon Foxall
    648,95 - 1.511,95 kr.

    Previously published: London: Croom Helm, 1980.

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