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The Routledge Companion to Consumer Behavior Analysis

af Gordon R. Foxall

indgår i Routledge Companions in Marketing, Advertising and Communication serien

The Routledge Companion to Consumer Behavior Analysis af Gordon R. Foxall
Bag om The Routledge Companion to Consumer Behavior Analysis

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032242460
  • Indbinding:
  • Paperback
  • Sideantal:
  • 470
  • Udgivet:
  • 13. december 2021
  • Størrelse:
  • 245x176x35 mm.
  • Vægt:
  • 826 g.
  • BLACK WEEK
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Leveringstid: 2-3 uger
Forventet levering: 12. december 2024

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Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

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