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Bøger af Gulnara Z. Karimova

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  • - A Conceptual Investigation of Advertising Communication
    af Gulnara Z. Karimova
    997,95 kr.

    Addresses current issues within the theory of interactivity. Such problems as defining interactivity and measuring level of interactivity have recently attracted a great interest among researchers. In spite of attempts of previous research to solve these problems, the field has not moved far from its preliminary phase. This is an attempt to move away from this preliminary phase by applying Bakhtinian concepts of dialogic relationships, polyphony, carnival, and chronotope.

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