Udvidet returret til d. 31. januar 2025

Bakhtin and Interactivity

- A Conceptual Investigation of Advertising Communication

Bag om Bakhtin and Interactivity

Addresses current issues within the theory of interactivity. Such problems as defining interactivity and measuring level of interactivity have recently attracted a great interest among researchers. In spite of attempts of previous research to solve these problems, the field has not moved far from its preliminary phase. This is an attempt to move away from this preliminary phase by applying Bakhtinian concepts of dialogic relationships, polyphony, carnival, and chronotope.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781936320462
  • Indbinding:
  • Hardback
  • Sideantal:
  • 324
  • Udgivet:
  • 30. maj 2012
  • BLACK WEEK
  Gratis fragt
Leveringstid: Ukendt - mangler pt.
Forlænget returret til d. 31. januar 2025

Beskrivelse af Bakhtin and Interactivity

Addresses current issues within the theory of interactivity. Such problems as defining interactivity and measuring level of interactivity have recently attracted a great interest among researchers. In spite of attempts of previous research to solve these problems, the field has not moved far from its preliminary phase. This is an attempt to move away from this preliminary phase by applying Bakhtinian concepts of dialogic relationships, polyphony, carnival, and chronotope.

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