Bøger af Guy Cook

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Principle and Practice in Applied Linguistics provides a comprehensive overview of the many and diverse areas in applied linguistics today. The papers range from second language acquisition to discourse analysis, corpus lingustics, and classroom practice; together they emphasize the reciprocal relationship of principle and practice, and the interdisciplinary nature of applied lingustics.

Written in a clear style and drawing on illustrative examples, Genetically Modified Language is an insightful look at how language shapes our opinions. Cook subjects the language of the case for GM to a careful and detailed examination and demonstrates that language which puports to seek clarity actually manipulates opinion.

Discourse analysis is the study of spoken and written language in its social and psychological context. This book explains the relevant theory, and applies it to classroom activities designed to improve students' discourse skills. The teacher is then shown how these activities may be further developed in specific teaching situations.