Udvidet returret til d. 31. januar 2025

Bøger af Honorata Howaniec

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  • af Honorata Howaniec
    460,95 kr.

    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

  • af Honorata Howaniec
    1.527,95 kr.

    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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