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Corporate Social Responsibility and Marketing Ethics

Bag om Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032329239
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 26. august 2024
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 435 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uger
Forventet levering: 29. november 2024

Beskrivelse af Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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