Bøger af Iain Ellwood

Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth.

Build brand value and challenge current brand industry issues with this ultimate resource, including over 100 business models and techniques in four key areas: brand communication, definition, equity and strategy.