Bøger af Jeff Fromm

The next generation of consumers is rising up fast. Will you know how to reach them?

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough book is the ultimate guide for turning your brand’s purpose into a competitive advantage.

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the process.