Bøger af Kevin Allen

A hilarious recollection of absolutely insane things that were done to the author during and after relationships. While writing this, the author came to the conclusion that he was just as guilty, perhaps more so, than the other parties. Wow, this stuff is crazy.

Kevin Allen, author of the Wall Street Journal best-selling The Hidden Agenda: A Proven Way to Win Business and Create a Following, is back, with a fabulously entertaining (and true) tale of a newly minted leader made buoyant during The Case of the Missing Cutlery: A Leadership Course for the Rising Star. As a young manager at an airline catering facility, Kevin had to find out why silverware was disappearing at a rapid clip. The route to solving this mystery of The Case of the Missing Cutlery results in Kevin learning to rise to the occasion, to become a leader who inspires followers and is able to rely on their hard work and support. For those who might find reading about leadership success at the Fortune 50 level inspiring but too far removed from their experience, the author offers up this down-to-earth story of an everyday employee turned rising star. The Case of the Missing Cutlery also provides exercises and further examples to bring the leadership messages home. [This edition contains content previously published as The Buoyant Leader.]

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you-to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship.This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.

With the help of her family, Penelope the Paci Fairy, pixies, trolls, and ogres, a little girl learns the importance of helping others through her commitment of giving up her pacifier.

Each of us pitches ideas every day. Yet we consistently under-estimate how critical it is to recognise the role of the decision maker. By unearthing the true motivation or desire of the decision maker, the author shows how to craft a story or message around it, creating a predictable and repeatable end result.

An oral history of the Detroit Red Wings, one of the most popular franchises in the NHL The most outstanding voices of the Detroit Red Wings hockey tradition come together in this decade-by-decade collection of more than 40 stories. Wings fans will relish the intimate stories told by Steve Yzerman, Niklas Lindstrom, Ted Lindsay, and other figures they have come to cherish. One phrase, one season, or one particular game cannot capture the spirit of the Red Wings; instead, the players and managers who made the magic happen over the decades blend their experiences to capture the true essence of their beloved team.

In this newly revised edition, NHL sensation Brett Hull tells his own story and shares his troubles and triumphs. Archival photos throughout.

Kevin Allen, author of the Wall Street Journal best-selling The Hidden Agenda: A Proven Way to Win Business and Create a Following, is back, with a fabulously entertaining (and true) tale of a newly minted leader made buoyant during The Case of the Missing Cutlery: A Leadership Course for the Rising Star. As a young manager at an airline catering facility, Kevin had to find out why silverware was disappearing at a rapid clip. The route to solving this mystery of The Case of the Missing Cutlery results in Kevin learning to rise to the occasion, to become a leader who inspires followers and is able to rely on their hard work and support. For those who might find reading about leadership success at the Fortune 50 level inspiring but too far removed from their experience, the author offers up this down-to-earth story of an everyday employee turned rising star. The Case of the Missing Cutlery also provides exercises and further examples to bring the leadership messages home. [This edition contains content previously published as The Buoyant Leader.]