Bøger af Marcel Danesi

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Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.

Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition, the author attempts to answer such questions by explaining the discipline that endeavors to understand the human meaning quest: semiotics.

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Danesi employs the lens of history to explore the relationship between popular culture's content and the means by which it is delivered. The third edition features new chapters on the commercial context of pop culture and explicitly focused on digital culture, as well as exercises and discussion prompts to deepen understanding.

Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols.

This volume offers a practical introduction to the use of neuroscience to teach second languages. It provides information on the relation between how the brain learns and how this can be used to construct classroom activities, evaluates methods, syllabi, approaches, etc.

By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business.

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.

This is the first book to examine murder through the written word--not only the writings of the killers themselves, but also the story of murder as told in literary fiction and the crime dramas that are now a staple of film and television. The authors--a criminologist specializing in cold cases, written evidence, and forensic science, and an anthropologist who has dealt with the signs and ciphers of organized crime and street gangs in his previous work--are widely recognized experts in this emerging specialty field. Based on extensive research and interviews with convicted murderers, the book emphasizes the often-overlooked narrative impulse that drives killers, with the authors explaining how both mass and serial murderers perceive their crimes as stories and why a select few are compelled to commit these stories to writing whether before, during, or after their horrific acts. The book also analyzes the written work of killers, using a combination of machine-based linguistic patterning, predictive modeling, and symbolic interpretation, to make sense of the screeds of everyone from the Son of Sam and the Zodiac Killer to the Columbine attackers, the Unabomber, and the recent spate of mass shooters using social media as their preferred narrative platform. They present a theoretical perspective of murder that is based on both the criminological evidence and written works. In addition, the authors examine famous literature that has dealt ingeniously with murder and its relationship with real crime, from the Greek tragedians to Truman Capote to modern-day productions such as Making a Murderer. This unique approach offers a new means to penetrate the minds of murderers, revealing their motives as well as the wider social meanings of this age-old crime and our continuing fascination with it.

Using Italian Vocabulary provides the student of Italian with an in-depth, structured approach to the learning of vocabulary. It can be used for intermediate and advanced undergraduate courses, or as a supplementary manual at all levels - including elementary level - to supplement the study of vocabulary. The book is made up of twenty units covering topics that range from clothing and jewellery, to politics and environmental issues, with each unit consisting of words and phrases that have been organized thematically and according to levels so as to facilitate their acquisition. The book will enable students to acquire a comprehensive control of both concrete and abstract vocabulary allowing them to carry out essential communicative and interactional tasks. * A practical topic-based textbook that can be inserted into all types of course syllabi * Provides exercises and activities for classroom and self-study * Answers are provided for a number of exercises

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

The book provides an introduction to an interdisciplinary field of inquiry that can be called "e;global linguistics"e; (GL). GL emerges to tackle the ever-growing phenomenon of intercultural communication (IC) in today's world of international contacts. The specific aim of GL is to look at the form and contents of dialogues among speakers of different cultural backgrounds who will use a "e;default language"e; or koine (usually English) to interact, in order to detect communication breakdowns at various levels of "e;depth"e;, as well as the opportunities for developing sound intercultural communication practice. The book includes an accessible presentation of fundamental questions concerning languages and language use. Among the questions addressed are the universal design features of languages, the connection between language and conceptual systems, how people use language to coordinate their actions and interact in a variety of social contexts, and the place of language in a semiotic view of culture. The volume also addresses how language, context and culture shape the way in which we argue a point and try to persuade other people, and why intercultural argumentation is both necessary and risky.Global Linguistics: An Introduction describes fundamental notions in linguistics and cognate fields and is thus well-suited for use as a textbook in courses dealing with IC in general. At the same time, the book is of general interest to scholars in linguistics and communication studies, as it places particular emphasis on theoretical models such as argumentation theory and conceptual metaphor theory, which are generally not presented in textbooks on language and IC.

This book shows how language can be used strategically to manipulate beliefs.From Machiavelli to P. T. Barnum to Donald Trump, many have perfected the art of strategically using language to gain the upper hand, set a tone, change the subject, or influence people's beliefs and behaviors. Language--both words themselves and rhetorical tactics such as metaphor, irony, slang, and humor--can effectively manipulate the minds of the listener. In this book, Marcel Danesi, a renowned linguistic anthropologist and semiotician, looks at language that is used not to present arguments logically or rationally, but to "move" audiences in order to gain their confidence and build consensus. He demonstrates that through language techniques communicators can not only sway opinions but also shape listeners' very perception of reality. He assesses how the communicative environment in which the art of the lie unfolds--such as on social media or in emotionally-charged gatherings--impacts the results.Danesi also investigates why lies are often accepted as valid. Artful lying fits in with an Internet society that is largely disinterested in what is true and what is false and in which attention is often given to speech that is entertaining or persuasive. Have we become immune to lies because of a social media discourse shaped by untruths? In an electronic age where facts are deemed irrelevant and conspiracies are accorded as much credibility as truths, this book discusses the implications of lying and language for the future of belief, ethics, and American democracy itself.

The Semiotics of Love brings together work on early symbolism, literary practices, and contemporary communication on the theme of romance and the idea of love to forge an understanding of the semiotic-cultural side of romance.

Food, no matter of what kind, is a substance required for survival. Stripped of any cultural meanings, it is a primary means of biological nourishment and sustenance. But in a cultural context, the types of food, how they are eaten, what social rituals are involved in etiquette, and so on, take on a greater value. In other words, outside of a survival context, food is much more than substance for ensuring such survival. It constitutes a meaning system imbued with subtle unconscious cultural connotations of all kinds. We eat, first and foremost, to survive. But in a social ambiance, food takes on significance that transcends this biological function, affecting even our perceptions of edibility. In America, we do not normally eat insects, by and large, even though they would provide nourishment. We do not eat them because of the negative perceptions and emotions we have projected onto insects. In other cultures, insects are often considered to be a delicacy. Clearly, food tastes are cultural tastes. So, where does the fast food phenomenon fit into this line of reasoning, given that it seems to go against historically-based cultural systems of meaning? This book will attempt to answer this question by examining the origin, evolution and meanings of the fast food phenomenon, from its neurological and social meanings to its recreational ones. Does the contemporary penchant for fast food exist in the brain, or is it a fabrication of a consumerist culture gone insane, as the movie The Gods Must Be Crazy so eloquently and satirically emphasized? Much has been written about the phenomenon of fast food, given the importance of eating to health and cultural identity. The goal in this book is to go in a slightly different, but hopefully significant, direction; namely, to examine the meanings of fast food in relation to the birth and spread of mass consumerist society, and its role in future societies. Fast food originated in amusement and circus culture, but it soon spread to society via urbanization, the automobile, and the need for quick and easy solutions to almost everything, including the preparation and eating of food. The book argues that, in the end, we are what we have made ourselves to be. Fast food is of our own making, not something imposed cleverly by some master capitalist plan. We eat it because it is tasty and easily prepared. The cultural meanings of fast food might even be intertwined with an innate pleasure principle, into which fast foods seem to tap rather effectively. Above all else, fast food is a mirror of the contemporary worlds penchant for a quick-and-easy approach to virtually everything, for better or worse. Given its proliferation to all sectors and levels of society, fast food has changed the social paradigm of eating everywhere. The book will conclude by assessing what the implications of this paradigm for the future are.

Positioning youth culture as a 20th century social experiment that is coming to an end, Marcel Danesi discusses the various musically-defined eras that saw rise to hippie culture, punk, disco, and the hip-hop movement, among other social groups. The chapters explore how these generations were instrumental in the fight against racial discrimination, gender discrimination, and sexual repression.

Provides a concrete method for studying the relation between language and society. Written in Danesi's accessible and engaging style, highlighting the fascinating and vital work going on in anthropological linguistics, this book will also appeal to a broad audience of language students, scholars, and enthusiasts.

This book examines the use of cryptography in both real and fictional crimes - a topic that is rarely broached. It discusses famous crimes, such as that of the Zodiac Killer, that revolve around cryptic messages and current uses of encryption that make solving cases harder and harder.

Using the Dexter saga of novels and television programs as its basis, the book argues that a "Dexter Syndrome" has emerged whereby we no longer see a difference between real and fictional serial killers.