Bøger af Norty Cohen

The best originals are thieves. Even Picasso evolved from cave drawings.Originals are curators. They take what's out there - and build on it to create something new.But now, with a simple click of the keys, Artificial Intelligence can usurp your knowledge, your intuition and eventually, your chosen profession.So it's time for you to take control.You can become a curator - use your HI - Human Intelligence to beat AI and potentially save your job.You were born with creativity. Maybe you started coloring within the lines in kindergarten - or got lost following the rules.Those rules won't work anymore - since the programmers are working overtime to anticipate your thoughts and fill in the blanks.As a curator, you're in a better position to build ideas that take it to the next step. Learn the tricks for prompting creativity - building skills to build your tool set - throughout this colorful workbook.You'll learn how settling for AI's output means settling for mediocrity.Asking questions that lead your Human Brain to something new - coloring outside the lines once again like you did as a child.Give me a new ending for Goldilocks and the Three Bears that includes insurance coverage for the house.Tell me a lie that I might believe.What would my car say to my dog? What would my dog say back to my car? Asking AI logic brings the same answers everyone else gets. It's going to get old fast. So here's your cue. You can add that spark and fly over the ocean of mediocrity. AI will do the basics. You can do better. Since everyone can collaborate with AI to replace human functions - how HUMANS DIFFERENTIATE WILL TAKE HI: HUMAN INTELLIGENCE.

-Advertising used to be weapons of mass persuasion - the game has changed. This book -Driving consumer participation is the X factor in marketing.-The author gathered 3,000 case studies and draws upon them to share best practices.-The book provides a log in for consumers to access the case study library for continued insight.

After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.