Udvidet returret til d. 31. januar 2025

The Participation Game

Bag om The Participation Game

-Advertising used to be weapons of mass persuasion - the game has changed. This book -Driving consumer participation is the X factor in marketing. -The author gathered 3,000 case studies and draws upon them to share best practices. -The book provides a log in for consumers to access the case study library for continued insight.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781940858296
  • Indbinding:
  • Hardback
  • Sideantal:
  • 229
  • Udgivet:
  • 5. oktober 2017
  • Størrelse:
  • 140x216x0 mm.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 6. december 2024

Beskrivelse af The Participation Game

-Advertising used to be weapons of mass persuasion - the game has changed. This book

-Driving consumer participation is the X factor in marketing.
-The author gathered 3,000 case studies and draws upon them to share best practices.
-The book provides a log in for consumers to access the case study library for continued insight.

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