Udvidet returret til d. 31. januar 2025

Bøger af Per Skalen

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  • - A Critical Perspective
    af Per Skalen, Martin Fougere & Markus Fellesson
    178,95 - 1.832,95 kr.

    Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

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