Bøger af Robert East

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

Social Security Law is an up-to-date, critical, yet authoritative account of the British social security system and its legal framework. It then takes the reader several steps further in placing the understanding of social security law into its wider social, political, historical and European context.