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Effect of Advertising and Display

- Assessing the Evidence

Bag om Effect of Advertising and Display

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781441953735
  • Indbinding:
  • Paperback
  • Sideantal:
  • 118
  • Udgivet:
  • 12. oktober 2010
  • Udgave:
  • 12003
  • Størrelse:
  • 235x155x7 mm.
  • Vægt:
  • 235 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 3. december 2024

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

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