Bøger udgivet af Cengage Learning EMEA

Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.

Divided into vocabulary and grammar topic sections, this title is suitable for class or self-study.

Provides a new model of workplace equality based on capabilities theory. Moving on from equal opportunities and diversity management approaches, this book offers a new answer to 'what is equality' and provides insights into how equality in the workplace can be pursued and achieved.

Designed to give the intermediate science and theory necessary for electrical installation work, this title covers: Magnetism; Electrostatics; DC Machines; AC Theory and Machines; Transformers; Illumination; Efficiency, Work, Energy and Power; and Instruments. It ends with both short answer and multiple choice tests for practice.

Contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Limited, Eastman Kodak Singapore and The US Department of Environment.

Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

Written from a more practical angle than many existing childcare textbooks, Jennie Lindon's student text uses scenarios to describe practice in realistic fictional settings drawn from the author's extensive experience.

Increasingly managers and firms, world-wide, are realising that their organisations need visions to map a way ahead for the future. Visioning is a strategic tool. This book defines it and explains how to implement it. It examines different interpretations of what is meant by visioning and also shows how to use it effectively for business success.

This revised fifth edition provides a thorough understanding of the subject, principally for students preparing themselves for professional examinations but also for managers who need to communicate with members of the accounting profession.

This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.