Udvidet returret til d. 31. januar 2025

Marketing Ethics

- An International Perspective

Bag om Marketing Ethics

Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861521910
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 18. december 1997
  • Udgave:
  • Størrelse:
  • 233x155x35 mm.
  • Vægt:
  • 728 g.
  • BLACK WEEK
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Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

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Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

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