Bøger udgivet af Entrepreneur Press

There are roadblocks to progress built into the current way many corporations operate. From retail to manufacturing to even the publishing industry, it seems that old patterns continue to exist. When these are combined with ineffective strategies and poor leadership, they cause many corporations to 'limp along', get into insurmountable debt and/or

Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.

Low startup requirements make this a great homebased business!As insurance regulations and paperwork requirements get more complicated, doctors and other health care providers are turning to third-party billing services to take care of their billing needs. Its a multi-billion dollar industry thats growing like never before, creating a growing niche for entrepreneurs who are experts at tunneling their way through the paper avalanche.With expert advice from medical claims billing professionals and the latest industry information youll learn everything you need to know to get into this perfect starter business including: Researching the market Calculating startup and operating costs Finding clients Getting referrals Demystifying medical jargon Dealing with insurance carriers Telecommuting options and online work Professional networkingStartup requirements and costs are minimal, opening the door for anyone to get started in this lucrative field.

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to: Apply the #1 best retention strategy (hint: its exclusive) Catch customers before they leave you Grow each customers value (and have more power in the marketplace) Implement the three-step customer retention formula Use other peoples events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for:Accreditation, certifications, and creditAdding training onto an existing business as side incomeHow to sell media/training toolsHow much to charge clientsStart up costsSoftware types usedThe legal obligations around taxes, business registration, working from home, and content confidentialityGrowth planning and writing a business planRelevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary will be provided. Appendix will offer resources in:Continued learning and rounded training for trainersIndustry organizations and trade groupsBooks and eBooksVideosSoftwareWebsitesSuccessful online trainers and online education institutionsConsultantsCertification organizationsTeaching methods and tools will cover:VideoseBooksInteractive software typesCollege sponsored staff training for college instructorsHardware, camera, video, sound equipmentOnline group forumsOnline eventsChoosing the right presentation style and linking to appropriate social media sitesNetworking presentations

Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growthWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK!Weddings, graduations, birthday parties, anniversaries, and conferenceswhat do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you.Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.Discover how to:Identify a niche and establish yourself within the industryBuild a loyal customer base for large and small eventsImplement targeted strategies for planning commercial, political, civic, social events, and morePromote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing toolsDevelop proposals, vendor agreements, contracts, and manage day-to-day operations and costsKeep within budget using money-saving tips and industry-tested ideasPlus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources.Everything you need to make your event planning business a successful reality is right hereget the party started today!

Introduces the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle. This title lets you uncover the secrets to create your own information marketing empire. It shows five ways to quickly launch a business that creates quick, sustainable wealth.

Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

Offers advice on how to turn a business into a profitable franchise. This book aims to reveal the secrets to building a thriving franchise by teaching you how to market and sell your franchise, while avoiding the pitfalls of business growth.

What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employees job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of todays hottest industries: salons and day spas.From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every netpreneurs business-building bible.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success.The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.

"This book contains 27 actionable strategies that readers can use to demonstrate dynamic communication and their organization to drive results. While the chapters and strategies are organized intentionally, each one is designed to be accessed individually. Readers will come away being able to execute an effective communication strategy"--

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information tohelps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the topten hottest WordPress plugins for top traffic boost. A local SEO section showsreaders how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource sectionincludes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Fully revised with new and expanded chapters, Start Your Own Blogging Business delivers the perfect startup guide for online enthusiasts. Providing valuable updates such as the latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging, the experts at Entrepreneur lead aspiring bloggers from planning and publishing their blog to promoting themselves and turning a profit. Also included are an appendix with Ten Proven Ways to Promote your Blog and How to Avoid the Most Common Blogging Mistakes, and a new chapter on creating creating original content to attract new and continuous followers, as well as updated interviews, insight, examples, and tips. Entrepreneurs are presented with new content ideas, fresh ways to promote their blogs, new techniques for generating revenue, and priceless advice from successful bloggers of today.

Reported in 2013 as the marketing channel that "e;delivers the best ROI for customer acquisition and retention"e; by Target Marketings Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesnt, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal whats going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, Search Extensions have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy call me buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from todays search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

HE SAYS, SHE SAYS: "How Can We Do Business?"It's no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here. Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business-the power to effectively talk business and successfully network with the opposite sex.See the research at BusinessNetworkingandSex.com:12,000 + business professionals weigh in on the opposite sex-see what they had to say. "Ivan Misner's insightful work explores how to best understand the similarities and differences between the sexes and what that means for your business relationships. Don't let your gender hinder your networking ability!"Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive"Networking is about relationships, plain and simple. Understanding the opposite sex in a new and positive light is the key to building lasting business relationships for increasing success. The sooner you read Business Networking and Sex, the sooner you will achieve success."John Gray, bestselling author of Men are From Mars and Women are from Venus"Impeccably researched, backed up by hard-hitting statistics, filled with laugh-out-loud humor, and packed with cutting-edge information on how to take your networking results to the next level-Business Networking and Sex is the must-have networking guide for the 21st century."Jack Canfield, bestselling author of the Chicken Soup series and The Success Principles"Wow! This book shows you how to build and maintain quality business networking contacts with the other 50 percent of the population."Brian Tracy, author of The Power of Charm"There's something I love about Ivan Misner's approach to business -- he's so focused! In this wonderful new book he takes yet another new and novel look at networking, and tells us why it works, how it works, and why it is so necessary for all of us to take it as seriously as we do the most important functions in our businesses...or live to pay the price. Read this book, and send a copy to a friend. Important stuff for all of us determined to grow in this difficult, difficult world. Thank you, Ivan, for your focus. We all need it!" -- Michael E. Gerber, author of the world's #1 small business book, The E-Myth: Why Most Businesses Don't Work and What To Do About It. "I've never been one to mix business with pleasure but with this book it's impossible not to--whether you're reading for business or reading for pleasure, Business Networking and Sex delivers a thoroughly informative, thoroughly entertaining experience from cover to cover." -- Lisa Nichols, Featured teacher in The Secret and author of No Matter What! "You've heard the phrase 'sex sells,' but have you ever heard anyone explain how to sell to the opposite sex? No matter what your product or service, your business depends on sales and increased sales depend on how effective you are at building relationships and networking--with women and men alike. Business Networking and Sex outlines the key similarities and differences between the genders when it comes to networking so you'll never have to guess again about the best way to sell to the opposite sex." -- Dr. Tony Alessandra, author of The Platinum Rule and Non-Manipulative Selling "A wonderfully revealing look at the way men and women interact in the world of business and beyond." --Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason

The main priority of a non-profit organization is the organizations philanthropic mission. Managers are extremely passionate about furthering the mission, yet they are not often trained in business management. However, to fulfill its mission a non-profit must be financially solvent. Starting and Operating a Non-Profit Made Easy helps non-profits become and stay financially solvent by applying traditional business practices to the unique challenges of a non-profit organization. It focuses on financial management and planning using cash flow budgeting and methods of quantifying fundraising and grant-seeking activities, two of the most important functions of a non-profit. It allows non-profits to develop and stick to a long-term plan, rather than functioning hand-to-mouth, dependent on unexpected monetary windfalls. Using extensive checklists, forms and worksheets, the book helps non-profit managers keep their organization running smoothly.

Reveals eight underutilized tax strategies anyone can use to achieve huge tax savings, greater wealth, and turn one of life's biggest expenses into a financial haven

Mindful of the complications and numerous requirements that surround LLCs, this book provides you the details of what you need to know about your state's LLC act as well as the procedures for dealing with the extensive rules and regulations. It is suitable for complete definitions and explanations of concepts surrounding LLCs.

A menu of today's hottest business opportunities--each with a startup cost of less than $5,000!

Your Complete Package for SuccessSigned, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting and running a successful mail order business has never been so great! If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. Working from a kitchen table, you can take orders, process payments and dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor. This exclusive guide to mail order takes you step by step covering every aspect of startup and operations, including hard-won advice and helpful hints from successful mail order entrepreneurs. Learn how to: Stay on top of market and industry trends Choose products that sell Set your pricing and other policies Fulfill orders Build an internet presence Create a winning catalog or brochure Choose a high-response mailing list Use the best resources and tools in the industry With the boom in online shopping, mail order businesses are more profitable than ever, and Entrepreneur gives you everything you need to get started. Dont wait! Start your mail order business today!

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brands success one pin at a time.

Eager business owners gain access to the playbooks of 23 of todays most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

More than 15 years ago, the staff at Entrepreneur Media introduced bestseller Start Your Own Business. Since its release, Start Your Own Business has sold more than 300,000 copies and has been called the best startup book of all time. At it again, the staff at Entrepreneur delivers a new dose of fundamental startup how-to, backed by 33+ years at the forefront of small business. Write Your Business Plan takes aspiring entrepreneurs past one of the hardest steps of startup second to committing to their business goal defining how to achieve it. Each chapter is devoted to analyzing, explaining, and presenting practical instruction on developing a business plan relevant to todays marketplace and lending landscapes. Appropriate for both existing companies and brand-new startups, this guide is divided into three sections: Before Writing Your Business Plan, Writing Your Business Plan, and Enhancing Your Business Plan. Starting with basic FAQs, experts then lead readers into evaluating their venture, identifying what type of plan they need, and getting their plan on paper and polished for their intended audience. Coached by a diverse group of experts and successful business owners, readers gain an in-depth understanding of whats essential to any plan, whats appropriate for their industry, and what they can do to ensure success.

Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. This title reveals the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; and, getting books reviewed and landing great publicity.