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The Direct Mail Solution

- A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781599185187
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 13. februar 2014
  • Størrelse:
  • 230x152x14 mm.
  • Vægt:
  • 332 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

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