Bøger udgivet af Ideapress Publishing

An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts.In this book, you''ll learn:Why trying to recreate a "home studio" for presentations is overrated.How you can build powerful relationships with people you''ve never met.The seven rules of virtual meetings that everyone should know.How to look and sound amazing on video, without spending a fortune.Most guides to virtual work pretend like it is better than being face-to-face. It usually isn''t. But in today''s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic.In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can''t be there in person.This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It''s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in. Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components. Assemblage willshow you Whyperception is the truth and how to shape people's perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economyAssemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

What makes a society innovative?  Tracing the story of five great civilizations, fromancient Egypt, Greece and Rome, to the Middle East, Europe, the United Statesand China, this book will tell you. History offers us a model and lessons forwhat can be done right, and it shows how once mighty and innovative societiescan fall. The story here departs from pundits who believe that the Western orAmerican-style political and legal system is uni­versally best for economicsuccess. At various times China, the Middle East and elsewhere were the greatengines of innovation; later leadership passed to Europe and the United States.As some places rose to the top of science and technology, others fell away. Andsome, like China, rose again.  The lessons of history are clear. Centers of innovationlearn from and borrow ideas, prac­tices and technologies from elsewhere. Theyadapt ideas and practices to add new value. They activate strengths of theirpopulation through education, cultural openness, and access to financialresources. They build strong institutions that pursue new knowledge and rejectorthodoxy. At a time when the world seems to be closing doors to the talentedand pulling back from global engagement, when suspicion of the foreign isrunning high, we may be losing the essential traits that make for innovation,the most important of all assets for the future of the human race.

"In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility." --provided by publisher.

Get the 2018 Updated Edition of This Book! #1 Amazon Best Seller ¿ ALL BUSINESS (2015 Edition)#1 Marketing, #1 Entrepreneurship, #1 Market Research and more!TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)Wall Street Journal Best Seller (2015 Edition)Winner: Axiom Business Theory Silver Medal (2017 Edition)Official Selection: Gary¿s Book Club at CES (2017 Edition)How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world¿s most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian Prime Minister?The answers to these questions may not be all that obvious. And that¿s exactly the point. Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this sixth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.Trends featured in this year¿s report include: E-mpulse Buying, Strategic Downgrading, Optimistic Aging, B2Beyond, Personality Mapping, Branded Utility, Mainstream Multiculturalism, Earned Consumption, Anti-Stereotyping, Virtual Empathy, Data Overflow, Heroic Design, Insourced Incubation, Automated Adulthood, and Obsessive Productivity.Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.

-Advertising used to be weapons of mass persuasion - the game has changed. This book -Driving consumer participation is the X factor in marketing.-The author gathered 3,000 case studies and draws upon them to share best practices.-The book provides a log in for consumers to access the case study library for continued insight.

Shows how learning from experience complements the academic college curriculum, is brain-smart, and helps students to succeed during and after college by discovering their passion.

Leveraged Learning is a deep dive into the trends forcing changes in the current educational landscape, and the opportunity that they create for experts with something to teach, and the lifelong learners that they serve.

In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.

How online marketing is destroying millions of businesses and what to do if yours is one of them.

What if there was a book that incorporated key ideas from all major sales institutes and best-selling sales books into a unique sales process with fifteen shortcuts to make sales happen faster?

Why do so many small business owners pay for expensive advice, agree to take action... and then never follow through? Change Masters exposes the true reasons for this inaction and reveals how any business owner can do better.Over the past 20 years of working with thousands of small business owners, expert Barry Moltzhas just about seen it all. Typically, his client's company is stuck with a problem such as stagnant business growth or shrinking revenue. The story is always the same. Moltzis hired, the situation is analyzed, a strategy is agreed upon. And then almost nothing happens.This book is inspired by this all-too common scenario. Most small business owners can implement a few easy steps, but what does it take to make the critical or difficult ones that could make a difference? This book was written to answer that question.

How do you pack a small suitcase to optimize your luggage and still be ready for any occasion?What are the insider secrets of the travel industry that only elite business travelers know?How can you keep strong relationships with friends and family no matter how often you travel?Life on the road can be glamorous, fulfilling, lonely and hectic all at once. Professionals who spend their careers on the road routinely create their own lifehacks to survive. What if you could sit down for a coffee with them all at once and get their best advice? That, of course, would be impossible ... but this book is the next best thing.As a professional speaker, consultant and longtime road warrior since his early 20s, Rohit Bhargava has logged nearly two million miles traveling to over 50 countries for work. In this book, he takes everything he has learned and combines it with the most useful tips from dozens of fellow travelers to create the ultimate guide to traveling for work. Whether you are currently a frequent business traveler or getting ready to take your first business trip, the advice in this book will help to conquer your next journey (and every one after that!) like seasoned road warrior.

Positioning: "You are not a dummy or an idiot. This book is for smart people who need to get things done faster."Written by executive recruiter (for 25 years), business coach and keynote speaker Laura Gassner OttingTargeted to boomers planning their legacy AND millennials beginning careersAuthor based in Boston, MA area, will promote heavily regionally as well

"One of the best business memoirs of all time ..." - ForbesCameron Mitchell's "dish room to board room story" began when he was 16-years-old and started working as a dishwasher at a local Columbus, Ohio steakhouse. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career and knew he wanted to be the president of a restaurant company one day.That evening he put pen to paper to map out his career goals, waking his mother in the middle of the night to share them with her. Those goals - to attend the prestigious Culinary Institute of America (CIA), to become an executive chef by age 23, to be a restaurant general manager by age 24, and ultimately to be president of a company by the age of 35 - eventually were the benchmarks that would set the course of his restaurant industry career.In 2008, Mitchell's prominence in the industry increased exponentially when he guided the sale of two of his most popular concepts - Mitchell's Fish Market and Mitchell's Steakhouse, a total of 22 restaurants - to Ruth's Hospitality Group for $92 million. To this day, CMR remains independent and privately held recognizing nearly $200 million in annual revenue from its 34 restaurants and catering division. This book tells the story of Mitchell's rapid rise, his rags to riches story and lessons that any entrepreneur or anyone can learn from it.

ALL-NEW SECOND EDITION COMING APRIL 2021! WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS.FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. Why do virtual meetings usually suck and how can you make yours better?What are the five secrets to delivering a compelling virtual presentation?How can you collaborate with people you have never met in real life?Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough book is the ultimate guide for turning your brand’s purpose into a competitive advantage.

CORPORATIONS ARE DYING. CAN THEY BE SAVED?In late 2018, Amazon founder Jeff Bezos addressed his entire staff in an all-hands meeting. "Amazon will fail and go bankrupt one day" he said. "Your job is to delay this for as long as possible!"Advertising icon, Jay Chiat, once said: "Let's see how big we get before we suck." In Built to Suck, longtime corporate provocateur Joseph Jaffe argues that the Corporate Era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely SIZE, will be its downfall. Size is no longer a growth enabler; it's a growth inhibitor. This conclusion is backed up with empirical evidence and the indisputable fact that the lifespan of the corporation has shrunk dramatically from 75 to just 15 years. And all of this has happened in just the past 50 years.Between 2016-2018 alone, just over half of the Fortune 500 companies had declining revenues. So is this the end for the corporation as we know it? Possibly. Probably.At least until companies can figure out how to "embrace their Heresy" and deliver on 4 key pillars that are outlined in this book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship. Built to Suck doesn't pull any punches and serves notice to the corporate world: your business model is flawed and your days are numbered. Can you meet the challenge and move your organization's journey from "survival to thrival" - or will you fail and fade into obsolescence like so many others? This is the most urgent question facing the modern corporation today, and Built to Suck is the wake-up call and roadmap to success that every corporation desperately needs.

This is the Small Business Marketing advice book yoüve been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one ¿ with actionable tips to transform your marketing approach within hours.