Bøger udgivet af McGraw-Hill Education - Europe

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

In this easy-to-use guide, color screenshots and brief instructions show you how to set up and run a profitable eBay business in no time.

More than 1,500 fully solved problems. Hundred more practice problems. Support for all major textbooks for physics.

Combining leadership passion for creating growth and profitability (quality of management) and the effective deployment of resources for accelerating growth (management capital) is the formula for thriving in the 21st century, this title offers a roadmap for delivering these critical drivers of success to your own organization.

A title that is suitable for introductory and intermediate developmental reading courses.

Includes student materials focusing on helping students become fluent, accurate readers.

Explores the lives and ideas of the social thinkers who have shaped and continue to forge traditions in sociology. Focusing on the great names in the field, this book weaves biographical and conceptual details into a tapestry of the history of social thought of the 19th and 20th centuries.

Breaking down the complexities of problem into easy-to-understand pieces, this title covers information you need to excel in Algebra I and II.

Designed for a first course on electronic materials given in Materials Science and Engineering, Electrical Engineering, and Physics and Engineering Physics Departments at the undergraduate level. This edition includes illustrations and photographs, solved problems, worked examples, and end-of-chapter problems with direct engineering applications.

Written exclusively for sales managers, this book offers a brief, concise primer with the fundamentals, nuances, examples, and tools needed for moving fast from boss to coach.

This work provides thorough coverage of the three Visor models on the market: Visor Platinum, Visor Prism, and Visor Edge. This second edition covers the newer Palm OS 4. There is also comprehensive coverage of all the Springboard modules, including VisorPhone and eBook reader.

This guide aims to teach you everything you need to know about using your digital camera. It covers such topics as: how to get good pictures; how to evaluate and buy a new or used digital camera; how to enhance and improve existing images; and the best resources for digital photography hardware.

This book prepares students for physics exams by teaching them to solve physics problems naturally and systematically.

Shows you how to go from networking to connecting - when you experience that heartfelt feeling of trust and exciting burst of energy with someone. This book helps you to find ten simple principles that will dispel your dread of networking forever and reveal a proven path to success and happiness.

Intended to retain the focus on physical principles in the context of today's technology, this book emphasizes on building an understanding of the fundamental physical principles underlying the performance of electric machines.

Now in its 4th edition, Smith/Minton, Calculus offers students and instructors a mathematically sound text, robust exercise sets and elegant presentation of calculus concepts.

All-new lesson-by-lesson instruction in the math skills that students need to earn a passing grade on the latest version of the GED test.

Psychologists use a variety of research methods and tools to learn about behavior and mental processes. This book introduces students to the "multimethod approach" to research in psychology, including observational, survey, and experimental methods.

Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

Explains how to launch value-driven BPM in synchronicity with existing BPM efforts. This book offers a guide to: achieve business benefits while building lasting BPM capabilities; and put the right team and infrastructure in place to build an organization designed for an outcome and value-based BPM capability.

Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

Introduces ideas gradually and teaches students the connections between concepts. Focusing on the "big" ideas of mathematics, this book teaches explicit strategies that enable students to master difficult ideas such as ratios, proportions, probability, functions, and data analysis.

Offers an introduction to Fourier series and their applications to boundary value problems in partial differential equations of engineering and physics. This title also introduces the concept of orthogonal sets of functions and representations of arbitrary functions in series of functions from such sets.