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This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the essentialtial ability to read and adapt to the natural behavior of your customers.

Why do you connect easily with some people and not with others? More than two million people use social styles and versatility skills to read and adapt to the natural behavior of others. Simple to learn and apply, social styles skills immediately improve communication and relationships at work and at home. Use them and you'll accomplish more with everyone.

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can gain sustainable advantages if it adopts the Counselor approach. A win-win mind- and skill-set, based on trust, problem solving and side-by-side work between seller and customer, makes buying easy.