Bag om Greiner Growth Model
Anticipate crises and adapt to a changing business world
This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
¿ Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.
¿ Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact
¿ Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your company
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