How Emotional Marketing Can Save the World

As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the hearts of donors and inspire them to give more generously. All causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick's target breaking campaigns. There are no theories, just facts, all compiled by one of the UK's most successful fundraisers. Through case studies across all media channels you will discover how you can:
* Ensure your message is one your donors want to hear
* Boost your fundraising success by 100%
* Create memorable multi-media campaigns
* Understand human nature to benefit your mission
* Succeed in difficult economic times
* Drive thousands more supporters towards your cause
* Understand the best emotions to put in service for your charity Nick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.