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Images That Work

- Creating Successful Messages in Marketing and High Stakes Communication

Bag om Images That Work

Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others - and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567201840
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 30. juni 1999
  • Størrelse:
  • 156x235x26 mm.
  • Vægt:
  • 603 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 14. januar 2025
Forlænget returret til d. 31. januar 2025
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Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others - and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.

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