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Implications and Impacts of eSports on Business and Society

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Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799815389
  • Indbinding:
  • Hardback
  • Sideantal:
  • 160
  • Udgivet:
  • 30. Oktober 2019
  • Størrelse:
  • 263x188x19 mm.
  • Vægt:
  • 592 g.
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Leveringstid: 2-3 uger
Forventet levering: 23. Oktober 2024

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Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.

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