Innovation in Translation

"Dave's book is a step-by-step guide to commercial success in innovation that every engineer and entrepreneur can understand. I'm putting a copy in the hands of every new engineer I meet, knowing I've improved their chances of success a hundred-fold."--OREN KLAFFInvestment Banker, Managing Director, Intersection CapitalBest-selling author of Pitch Anything and Flip the Script "Ferrera's unique approach to innovation as a team sport captures the nuances that keep American innovators ahead of the curve."--PETER GLUCK>"I have been a lifelong entrepreneur and have coached hundreds of CEOs from start-up to exit. Dave's book should be required reading for anyone who runs a company. Dave is a guy who has been there and done that many times successfully and delivers his lessons in a fun and easy-to-read book with relatable stories. Loved it!"--JERRY ROLLINSCEO/ChairmanSage Executive Group, LLC