Instagram Marketing

A lot of brands have started to use Instagram as a "me too" strategy so that they cover all bases on social media. In their hurry to jump on the Instagram bandwagon, most brands don't make the effort to understand and utilize this platform to its fullest as a means of marketing. The lack of interesting content prevents brands from delivering their message. A lot of brands are unable to market their products using visual media because they are unable to create relevant and suitable content at the pace at which Instagram moves.When compared to other social media platforms like Facebook, Instagram is still relatively new. It was launched in 2010 and over the years, it has managed to become one of the most widely used social networking platforms. It has over 800 million active monthly users and this number is growing every day. This platform is quite popular with the millennials and the Gen-Z users. Now that visual content has gained traction in marketing and with the rapid improvement in mobile connectivity, Instagram is perfect for marketing. Marketers need to learn to become visual storytellers and artists on Instagram to communicate effectively with consumers. It's important to combine elements of storytelling, art and strategy to develop content, helping brands connect with consumers on Instagram through a clear message. When a marketer manages to do all this, they generate great results from marketing on Instagram. In this guide, you will learn everything you need about Instagram marketing-from creating an Instagram page to creating compelling content, to advertising on Instagram and tips to increase the efficiency of the marketing campaign. This is the perfect book, if you want to leverage the power of Instagram.