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Integrated Marketing Communication

- A Consumer-Centric Approach for the Digital Era

af Thomas R. Flynn
Integrated Marketing Communication af Thomas R. Flynn
Bag om Integrated Marketing Communication

Presents a data-driven, consumer centric approach that's in sync with today's always-on integrated marketing communication (IMC) environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781524943820
  • Indbinding:
  • Paperback
  • Sideantal:
  • 277
  • Udgivet:
  • 30. december 2019
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: Ukendt - mangler pt.

Bag om Thomas R. Flynn

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Beskrivelse af Integrated Marketing Communication

Presents a data-driven, consumer centric approach that's in sync with today's always-on integrated marketing communication (IMC) environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.

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