Markedets billigste bøger
Levering: 1 - 2 hverdage
Bag om Keywords In and Out of Context

This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life. This book: Provides a thorough history of the keyword, from primate and proto-speech communities to current times Explains how the concept of the keyword relates to human cognition and communication processes Highlights the applications of the keyword, both in and out of the library and information science context

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031325298
  • Indbinding:
  • Hardback
  • Sideantal:
  • 164
  • Udgivet:
  • 4. Juni 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 173x15x246 mm.
  • Vægt:
  • 463 g.
Leveringstid: 2-3 uger
Forventet levering: 2. Juli 2024

Beskrivelse af Keywords In and Out of Context

This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.
This book:
Provides a thorough history of the keyword, from primate and proto-speech communities to current times
Explains how the concept of the keyword relates to human cognition and communication processes
Highlights the applications of the keyword, both in and out of the library and information science context

Brugerbedømmelser af Keywords In and Out of Context



Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.