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Market Rebels

- How Activists Make or Break Radical Innovations

Bag om Market Rebels

Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780691134567
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 21. December 2008
  • Størrelse:
  • 147x221x22 mm.
  • Vægt:
  • 408 g.
Leveringstid: 2-4 uger
Forventet levering: 7. Juni 2024

Beskrivelse af Market Rebels

Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.

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