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Marketing Concepts and Strategies

Bag om Marketing Concepts and Strategies

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781473778580
  • Indbinding:
  • Paperback
  • Sideantal:
  • 832
  • Udgivet:
  • 20. januar 2023
  • Udgave:
  • 9
  • Størrelse:
  • 200x260x34 mm.
  • Vægt:
  • 1514 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 8. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Marketing Concepts and Strategies

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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