Memoirs of a Franchise Gypsy

A compelling memoir of one man's journey over the past 20 years to introduce the Century 21 Real Estate System into the emerging countries of Latin America and Asia and ultimately develop Century 21 China into the largest real estate system in Mainland China today. You will read of the many mistakes franchisors have made and benefit from the lessons learned. Any western master franchisor who aspires to take his brand international must read this book first!