Modern Advertising (1905)

Modern Advertising is a book written by Earnest Elmo Calkins and published in 1905. The book is a comprehensive guide to advertising, covering topics such as the history of advertising, the psychology of advertising, and the various techniques used in advertising. Calkins argues that advertising is an essential component of modern business and that it is crucial for companies to understand the principles of advertising in order to succeed in the marketplace. Throughout the book, Calkins provides practical advice and examples to help readers understand how to create effective advertising campaigns. The book is considered a classic in the field of advertising and is still widely read and referenced today.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.