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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
indgår i Biosystems & Biorobotics serien
- Indbinding:
- Hardback
- Sideantal:
- 136
- Udgivet:
- 11. maj 2013
- Udgave:
- 2013
- Størrelse:
- 235x155x15 mm.
- Vægt:
- 3613 g.
Gratis fragt
Leveringstid:
8-11 hverdage
Forventet levering: 17. januar 2025
Beskrivelse af Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
Brugerbedømmelser af Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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