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Nösner, D: Sponsorship Culture in the German University Popu

Bag om Nösner, D: Sponsorship Culture in the German University Popu

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9783837665789
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 1. februar 2023
  • Størrelse:
  • 151x20x225 mm.
  • Vægt:
  • 395 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

Beskrivelse af Nösner, D: Sponsorship Culture in the German University Popu

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Brugerbedømmelser af Nösner, D: Sponsorship Culture in the German University Popu



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