People Sell to People

Do you want to be better at your negotiations? To understand how people work, how you work, and how you can make it all work together? This is not a book of sales techniques, it is a book written by someone who has been, and will always be, a salesperson and who, above all, likes people and wants to share with you how this can help you be better and reach your goals.People negotiate with people and we don't always realize that. Usually we look at the client or one we're going to negotiate with as a LLC-as a company-and we don't realize that, just like us, he or she is seeking to achieve their personal and professional goals in life. How then can you get better at understanding what's going on in their minds? What do you need to know to understand their wants and needs and at the same time satisfy your own desires and needs?Negotiating is a dance. I always say that in my training. If we're not able to get into the rhythm of the other, to understand the balance of their body and then combine it with ours, we'll never dance together. And what we have left will be just to step on the foot of our partner and dance without rhythm-with an enormous desire never to repeat the experience. Just as anyone can learn to dance, anyone can learn to negotiate. Just have genuine interest in starting from somewhere. Start reading this book right away. I'm sure if you don't, then a year from now you'll be sorry you didn't start today.