Pocket Nature: Leaf-Peeping

Sales Handle:
A charming guide to the mindful practice of observing and appreciating the magnificent colors of autumn foliage.
Key Selling Points:
MAKES A LOVELY GIFT: The POCKET NATURE series makes a thoughtful gift for a wide range of folks. Buy LEAF-PEEPING on its own as a seasonal read, or package it together with other books in the series to make a lovely gift. Perfect for nearly any occasion, these books can be gifted alongside outdoor gear (binoculars, hiking boots) or tucked in a holiday stocking.
WIDE AUDIENCE: These handsome books will appeal to people of all ages and genders. The activities are easy and accessible to everyone, and who doesn¿t like spending time outside? Leaf-peeping is a beloved pastime, especially in North America, and it is as applicable for avid adventurers as it is for people who are simply trying to spend more time outside. With a mindful bent, LEAF-PEEPING will also appeal to anyone who is looking for simple ways to practice mindfulness.
ON TREND: This series speaks to two major trends: mindfulness and nature as therapy. Over the last few years, people have increasingly turned to the outdoors as an escape, as a place to bond, and as an alternative to vacations/extended travel. A leaf-peeping trip, whether by car or by foot, is a lovely, easy way to spend time with loved ones outside during the fall.
PERENNIAL + COLLECTIBLE: The topics covered in this series are perennial¿clouds, sunsets, leaves, and beaches will always be there to enjoy and admire. With new titles coming out every season, each affordably priced at $12.95, there will be ever-new opportunities to grow a charming collection that looks great on the shelf.
UNIQUE CONTENT: The hyper-specific topics in this series stand apart from other general nature books in this category, offering clear gifting moments and recipients. LEAF-PEEPING is truly the first of its kind: Not only does it provide tips on where to find fall foliage, but it also provides fascinating tidbits about the science of leaf-turning and the culture of leaf-peeping, as well as mindful practices inspired by the cyclical nature of leaves.
CONSUMER:
- Nature lovers
- Anyone who loves the fall season
- East Coasters and those visiting the East Coast to leaf-peep
- Meditators and mindfulness practitioners
- People looking to slow down and disconnect, and/or spend more time outside
- People who purchased MINDFULNESS CARDS or NATURE MEDITATIONS