Product Lifecycle

The fundamental stages behind every product
This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. 
In 50 minutes you will be able to: 
   ¿ Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline 
   ¿  Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase 
   ¿ Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase
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