Reaching for the moon

A proverb says, reach for the moon, even if you miss, you will land among the stars. A career in a global company brings a lot interesting moments but neither the career growth, nor the work on the top itself is ever easy. The well-being of the company, its employees and investors will depend on you, on your decision-making, your priorities and your ability to handle stress. Inna Kuznetsova in the former IBM's Vice President for WW Sales and Marketing of Systems Software and the bestselling author of "Up! The practical approach to career growth" . In 2012 she stepped up to join the executive board of CEVA Logistics as its new Chief Commercial Officer. CEVA is a $9B company, a leaders in global logistics and SCM optimization, doing business in 160 countries. In her second book Inna talkes about the transition to the senior management: what it brings, what it takes and what helps during the initial adjustment process. Even those who never plan to grow to that level may find plenty of advice that helps to resolve the office problems and improve the relationship with their management. This book - just like the previous book of the same author, "Rising up!" - is based on the unique practical experience in management and may help its readers to bring the most ambitions career plans to life. In Russian. Written by a native speaking Russian author for Russian language readers.