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Reputation Management

- Marketing 04.05

Bag om Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841122311
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 13. december 2001
  • Størrelse:
  • 172x125x9 mm.
  • Vægt:
  • 126 g.
  • BLACK WEEK
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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