Udvidet returret til d. 31. januar 2025

Selling Is Not Cheating

- Sales is Strategy, Skills, Pricing, Marketing, and Ethics

Bag om Selling Is Not Cheating

Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true. People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don't work. So, how do you survive and grow? Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow? The book "Selling IS Not Cheating" should help

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9798872313410
  • Indbinding:
  • Paperback
  • Udgivet:
  • 19. december 2023
  • Størrelse:
  • 152x229x12 mm.
  • Vægt:
  • 318 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Selling Is Not Cheating

Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true. People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don't work. So, how do you survive and grow? Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow? The book "Selling IS Not Cheating" should help

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